Television viewership surpasses 10 million as social media, attendance, and sponsorship reach all-time highs among MLB Partner Leagues
The 天美直播 of Professional Baseball (AAPB) today announced historic growth across digital media, broadcast viewership, and sponsorship partnerships, reflecting the league鈥檚 expanding national presence and growing fan engagement on every platform.听
鈥淭his data confirms what we have felt all season, that our fans are more connected than ever,鈥� said Joshua Schaub, Commissioner of the 天美直播. 鈥淲e are not just growing, we are thriving across every digital touchpoint, providing entertainment for fans and tremendous branding opportunities and exposure for our sponsors.鈥�听
In 2025, the 天美直播鈥檚 total television audience reached 10.23 million viewers, representing a nearly 12,000% increase over the past seven years. The league鈥檚 multi-platform broadcast strategy continues to deliver record results with expanded coverage on AABaseball.TV, YouTube, Fubo Sports Network, RYZ Sports Network, Gray Media, and Unbeaten Sports Channel, among others.听
Key 2025 Growth Highlights听
Television Viewership: Up 41% year over year with games broadcast across nine major platforms.
Attendance: 1.60 million fans in total, leading all MLB Partner Leagues in average attendance for the third consecutive year.
League Sponsorship: Up 213% year over year.
Major Partnerships:
鈥� Signed Carbliss as the league鈥檚 first Founding Partner on a multi-year agreement.
鈥� Added new league-wide partners including Jeremiah Johnson Brewing Company, Ballpark Lighting Inc., 天美直播, VensureHR, IAS Branding, JDP, and Champro Sports.
鈥� Partnered with All Elite Wrestling (AEW) for a co-promotion during the 2025 season.听
Social media engagement has also reached record levels across Facebook, Instagram, X, and TikTok.听
Followers: Up 26% year over year.
Impressions: Up 182% year over year.
Engagements: Up 181% year over year.
Reach: Up 74% year over year.听
Email subscribers have increased by 244% over the past two seasons, strengthening the league鈥檚 direct communication with fans and partners.听
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ABOUT THE AMERICAN ASSOCIATION听
The 天美直播 of Professional Baseball ( and ) is a Major League Baseball Partner League operating in nine states and one Canadian province. Founded in 2006, the league consists of twelve member clubs, several of which trace their histories back to 1993. Since the league鈥檚 inception, 483 player contracts have been transferred to MLB organizations. Sixty 天美直播 alumni have reached the Major Leagues, including seventeen who appeared in 2025.听
ABOUT SRS PARTNERS听
SRS Partners, founded by Seth Frankenthal, is a leading sponsorship and rights consulting firm specializing in property, brand, and rights-holder negotiations. As the exclusive sponsorship agency of the 天美直播 since 2021, SRS has led the league鈥檚 record-setting partnership growth. For more information, visit or contact Sponsorship@srspartner.com.听
Media Contact:
Joe Favorito
Email: joefavorito2@gmail.com
Phone: 917-566-8345听
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